For Oliver Stroh, complexity is a simple fact of life. As Media Director for OMD on the company’s Sony Europe account, he is responsible for the development and coordination of Sony’s ad media strategy throughout Europe. Be it on television, on radio, or in print, each and every Sony ad appearing in Europe runs where it runs and when it runs because Oliver and his team put it there.

The Client’s Challenge

Managing millions of dollars of ad space across numerous media requires deep knowledge of Sony’s products, it markets, and how each media type can best deliver the message to the electronics manufacturer’s desired demographics. Even before that, however, Oliver’s biggest challenge is convincing the client that his team has developed the right strategy to achieve its goals. For this, he relies on one of the oldest conventions in business communications: the strategic presentation.

Unfortunately, Oliver’s presentations require more than a few PowerPoint slides and a nifty bar graph or two.

“The average presentation can be as large as 15 megabytes,”explains Oliver. “We have numerous people contributing to each presentation, but the file size is way too large to conveniently attach in multiple e-mails.”

Oliver and his team needed a system that allowed presentations and their reams of supporting spreadsheets to be stored on a central, easily accessible site so that contributors and client contacts alike could view the information and provide input accordingly. That’s when they turned to ColSpace.

“We had already designed a few Digital Office sites for other OMD client accounts,” says Matthew Greenhouse, President of ColSpace. “So we knew that our suite of web-based collaborative tools would help streamline and centralize Oliver’s presentation development process.”

The ColSpace Solution...