It had become almost as
routine as a cup of morning coffee: Everyday, Shari Staiano
would put together a package of materials for her West Coast
client and send it down to the mailroom to be shipped overnight.
As an Associate Director for OMD Buying Group in New York,
Shari also had to sift through the enormous amount of paper
generated by constantly evolving media schedules, fresh post
analysis and interoffice memos. In short, the paper and the
shipping bills were piling up on both coasts.
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