Any media buyer will tell you that the only constant involved in developing and executing advertising campaigns is change.

New targets. New rates. New creative. Plans change by the hour, if not the minute.

That’s why it’s crucial for members of media teams to stay apprised of modifications to their media plans and work from the very latest versions. When your team consists of roughly 30 members scattered across offices in London, Paris and elsewhere, this can be even harder than it sounds.

The Client’s Challenge

This was the situation facing Apple and OMD International in 2001, when they enlisted ColSpace to develop a Digital Office™ site for the Apple account.

“It could be difficult sometimes,” says Firouz Firouzbakht, a media manger with OMD. “You had many people making changes to the plans, and then constantly having to send them around to all the different team members.”

“We were looking for a way to store all the documents in one place that would be accessible to everyone - at anytime,” concurs Stephanie Vidal (Advertising Coordinator), Firouz’s contact at Apple.

The ColSpace Solution...