Media planners use ColSpace products to access industry data, manage the media planning process, and generate clear, well-organized reports that can be understood by all team members – not just other planners.

To achieve this end, ColSpace offers media planners two tools: Digital Office™ and FlightPlan™. Through the Digital Office™, planners and buyers get the same access to strategic documents, client input and feedback as well as the calendar and automated report functions. Project views are customizable, and communicating with team members couldn’t be easier.

ColSpace’s FlightPlan™ is a sophisticated, yet easy-to-use media planning tool that enables planners to produce clear and customizable reports quickly. It also can be used with the integration of third party data from sources such as Nielsen.

To use FlightPlan™, media planners enter GRPs, costs, and flight dates into the tool using their web browsers. From there, the Report Designer function allows media executives, account managers, and clients to access the data and generate customized reports. Users can re-query data, drill down to get more detail, or set-up filters to generate reports for every situation.

FlightPlan™ also offers several layers of controls to accommodate team hierarchies. For example, Media Directors can advise on which media vehicles their planners should consider, determine which data needs to be collected from them, and dictate how that data should be organized. Senior executives can reserve the right to validate each media plan before it is available to be viewed by account teams and clients.