While ColSpace tools can enhance collaboration for any type of business,
the technology was originally designed for full service ad agencies.
Already, top-tier agencies such as BBDO, DDB and OMD have discovered
how to increase productivity through tools like Digital Office™
and FlightPlan™.
Digital Office™ centralizes account activity and streamlines
collaboration by drawing account managers, creatives, media planners
and the client together on one site.
There, team members can log into a project or account site and virtually
view every aspect of its development. In addition, they can customize
that view according to their specific needs:
- Account managers can set up top-line views of accounts, or
drill down into specific projects.
- Media planners can post recent media plans and keep track of
broadcast and circulation data from third party sources.
- Creatives can archive mock-ups and client feedback, stay abreast
of strategy shifts, and monitor advertisements produced by their
client’s competitors.
- Account executives pitching new business can archive presentations
and post supporting materials before and after meetings.
By concentrating account activity on one site, ColSpace allows
team members to stay connected without losing valuable time searching
through labyrinthine server directories or sifting through reams
of e-mail.
To learn what ColSpace tools can bring to each member of your
account teams, just follow the links below.
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